Monday, June 30, 2014

Network Marketing Failures

Do you ever wonder why people are so skeptical about network marketing and multi-level marketing products? There are more bad reviews than good and these reviews are seemingly from people who have "tried the business". Perhaps it is the tiered commission structure? In reality, all businesses that sell a product have some type of commission structure that is levied upon the same principals.

What I have seen over and over again is the type of people that this type of business attracts. Working at home is a lifestyle that so many people want to live, but very few people want to actually work for what they have. There are plenty of  pyramid and ponzi schemes out there where little to no product is being delivered, but successful marketers sell a product or service with great return.

The type of people that this kind of business attracts are:

  • people that have little to no sales experience
  • people that have little knowledge of business to business relationships
  • people that are not satisfied with their lifestyles or level of income
  • people that want to work little and make a lot of money
  • people that have little experience in business ownership

Now, not all of these aspects make a person unfit for MLM or network marketing. Please don't get me wrong -- there are some people who are unfit for marketing and should stay away from sales due to their personality. If you have the proper work ethic and are open to learning about things you do not know, then you are able to overcome all of the marketing failures and become successful.

The biggest thing many people just starting out have trouble with is overselling their business or lying about their success. In every business model, there is a time when you will be in the red -- to say that you have invested more in your business than you have earned revenue. That is OK! This step is necessary until you can make a name for yourself and the business that you own. There is a time and a place for everything, so if you are trying to sell someone on your business and they even think that you are insincere about what you sell or are lying about how successful it has made you they will chalk you down in the SCAM column.

Be mindful, that all MLMs are a business opportunity. If you do not start showing yourself as a business owner, you will never be taken as a business owner. You should always be open to learning new things about your business and taking tips from people whom are actually successful. Don't fall into the trap of being a failure because you are ignorant to your business. Work hard, stick with it, and do not be tricked by people who are claiming success by a secret method and have yet to show it!

As always, do your research before starting a business! That is the best thing that you can do for yourself!


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