Friday, August 9, 2013

How to Create Unique Content and Its Importance

Internet marketing is one of those niches that is very easy to enter, but very hard to maintain. There are so many websites and self-help blogs out there that suggest marketing strategies, but there are very few that tell you why unique content is important and how to create it.

What is Unique Content

Have you ever run into a campaign where people are merely copying and pasting the content onto their own websites/domains/blogs? It is the same information everywhere you go? Are you having a problem with bringing visitors back to your blog? Well, the easiest fix for that is to start creating unique content! Unique content is a variety of things and you might see multiple definitions. The easiest way that I personally understand it is that it addresses the following things:

  • content that is written on a topic that is within the writer's niche
  • content that is useful to its readers
  • content that is high quality in both grammar and subject
  • content that is branded by a person and is deemed as particularly special or unusual
It is hard to pinpoint unique content only because with the ever changing world of the internet, what may be deemed unique today may not be unique tomorrow. Many people that specialize in SEO will also concur that the ever changing Google algorithm will continue to change that unique content is and how it can be optimized on the web.

How To Create Unique Content

Creating unique content really is not that difficult. The single best way that I find works for a majority of people is to write it yourself. If you are into e-commerce or writing a blog, you always want to write about what you know. Become an "expert" in your field and specialize in something particular in your niche that people would love to read about. When your personality is able to shine through your writing, it will always catch someone's attention and make them come back for more!

Also, I recommend to do just a little bit of research on what people in your field are reading and learn about the key words that the internet loves. For example, go to Google and type in a topic that you would like to write about. Take a look at the words that Google is suggesting that you use to narrow down your topic.  Are you using these words in your writing? If not, you probably may want to think about it. The more words that match in your article to someone's search, the more likely that it will come up if they are browsing a search engine.

Another example. If you search in Google "Uvioo Scam Review" or any combination of those three words, my blog will be among the top searches. ( Yes, yes. I am proud of this feat! As of today, mine was the 7th website listed ) People that are just looking to see if the video-sharing website is a scam, my article is among one of those listed that people are able to look at. That article also has the most views and comments on my blog thus far.

Awesome, isn't it? Now imagine if anyone searching your topic could find you each and every time? How amazing would that be! Not only does it boost your business, it boosts your morale and even inspires you to do even better.

Well, I hope this helps you all! Leave a comment and share with your friends!

Thanks for reading!
Shanice Patrella
Skype: MsLuckyDuck

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  1. I enjoy your straight-forward descriptions. As a new blogger, I appreciate your posts.

    1. Thank you very much. I do appreciate the comment. :)


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